Fruitful Named “Best Financial Planning Platform” In 9th Annual FinTech Breakthrough Awards Program

Today, Fruitful, the financial membership helping Americans understand, organize, and optimize their finances, announced that it has been selected as “Best Financial Planning Platform” in the 9th annual FinTech Breakthrough Awards. The FinTech Breakthrough Awards are presented by FinTech Breakthrough, a leading market intelligence organization that recognizes the world’s most innovative companies, technologies, and products in the FinTech market.

“The entire Fruitful team is honored to have been chosen as the “Best Financial Planning Platform” by the FinTech Breakthrough Awards," said Sam Lewis, CEO of Fruitful. “This recognition is a testament to the dedication and hard work of our team and highlights our commitment to redefining financial wellness for Americans. The financial services industry continues to embrace outdated banking and advisory models, leaving many Americans in a financial ‘no-man’s land,’ Fruitful is pioneering a completely new approach. Our goal is to empower our members to get organized, earn more, and achieve their financial goals. We’re excited to continue helping our members save, spend, invest, and manage their finances stress-free and with confidence.”

The FinTech Breakthrough Awards is the premier awards program founded to recognize the FinTech innovators, leaders, and visionaries from around the world in a range of categories, including Digital Banking, Personal Finance, Decentralized Finance, Lending, Payments, Investments, RegTech, InsurTech and more. The 2025 FinTech Breakthrough Awards program attracted thousands of nominations from across the globe.

Last month, Fruitful launched Fruitful Cash Accounts and Fruitful Card, which work in concert to upend traditional banking models and provide users with a seamless, transparent financial experience that maximizes earnings, rewards, and financial control, all with no fees, no credit card debt risk, and no carryover balances. Fruitful Cash & Card are available as part of Fruitful’s $98/month membership that includes one-on-one financial guidance tailored to members’ unique lifestyles, goals, and stressors, seamlessly integrated with smarter, stress-free saving, spending, and investing.

About Fruitful

Fruitful is the financial membership helping Americans understand, organize, and optimize their finances. Fruitful provides one-on-one financial guidance tailored to members’ unique lifestyles, goals, and stressors, seamlessly integrated with stress-free saving, spending, and investing. Fruitful members get partnered with a supportive and judgment-free CERTIFIED FINANCIAL PLANNER™ who provides ongoing, actionable advice and easy-to-implement investment strategies to help them make the most of their money. Fruitful is less than half the cost of traditional advisory firms¹, with no account fees or minimums to join, and includes 5.00% Annual Percentage Yield² Cash Accounts, 0% management fee investing, and up to 2% cash back³ on all spending. Learn more at fruitful.com.

Disclosures

© Fruitful 2025 — All rights reserved. “Fruitful” refers to Fruitful, Inc. and its wholly-owned subsidiaries, Fruitful Financial, LLC and Fruitful Advisory, LLC, an SEC-registered investment adviser. Benefits of a Fruitful membership are made available by Fruitful to members with an active subscription.

Fruitful is a financial technology company, not a bank. Deposit accounts provided by Emigrant Bank, Member FDIC. The Fruitful Card is issued by Emigrant Bank pursuant to license by Mastercard International Incorporated.

To learn more about Fruitful Advisory, LLC please view its Form ADV Part 2 and Form CRS available at www.adviserinfo.sec.gov. Registration with the SEC does not imply any level of skill or training. All investing involves risk, including the risk of losing the money you invest. Investment products and advisory services provided by Fruitful Advisory, LLC not Emigrant Bank, and are Not FDIC Insured, Not Bank Guaranteed, and May Lose Value.

The FinTech Breakthrough Award was given on March 19 and covers the year 2025. The judging criteria was determined by the FinTech Breakthrough judging process: https://fintechbreakthrough.com/judging-process/. No fee was paid to receive or be considered for this award.

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

¹ Cost of traditional advisory firms sourced from The Kitces Report, Volume 2, 2022, Figure 61. Distribution Of Typical Annual Retainer Fee.

² The Annual Percentage Yield (APY) is accurate as of 3/19/2025. The interest rate and corresponding APY is variable and set at our discretion. Interest is compounded daily and paid monthly. Interest rates may change as often as daily without prior notice. Fees may reduce earnings.

³ To be eligible for 2% cash back, Members must receive qualifying direct deposit to your Fruitful Cash Account. See full Fruitful Card Rewards Program Terms and Conditions.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250319792945/en/